02
Hinter den Kulissen.
Hinter den Kulissen.
Diakonie Baden-Württemberg (2024)
Upcoming AD. Actual Status: In post-production
Driving School Jack 12
(2021)
This advertising project was specifically designed for a cinema release. Given that cinema audiences often pay little attention to the screen, being engrossed in conversations or glued to their phones, our goal was to capture their attention. When this ad began, we wanted viewers to think a movie was starting, prompting them to look up and focus on the screen. As later feedback from acquaintances confirmed, we succeeded in achieving this goal :)
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Genres
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Commercial
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Country of origin
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Language
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Budget
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$600 (estimated)
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Runtime
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48 sec
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Color
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Color
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Aspect ratio
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2.35 : 1
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Credits
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Starring
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Pavel Litvinenko
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Ivan Urvantsev
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Yaroslav Urvantsev
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Michael Glushkov
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Script & Director
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Alexander Merdian
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Executive Producer
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Yulia Daimond
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Line producers:
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Viktor Anatolin
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Radion Kamalov
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Director of Photography
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Yaroslav Vyalshin
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Sound Director
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Semyon Kutasov
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Camera Assistent (Clapperboard Loader)
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Maria Yamshikova
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RAINMATE - Rainbow System USA (2017)
It's a joyful opportunity when you get the chance to shoot a product advertisement for such a prominent manufacturer of cleaning equipment, especially when it's your very first advertising project ever.
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Genres
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Commercial
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Country of origin
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Language
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Budget
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$200 (estimated)
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Runtime
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49 sec
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Color
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Color
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Aspect ratio
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16 : 9
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Credits
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Director, DOP, Edit
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Alexander Merdian
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Technical Assistent
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Aleksandr Zaytcev
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Creative Assistant & BTS
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Olga Belyaeva
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BACKSTAGE /// Rainbow System USA
#НасОбъединяетМарийЭл
(2021)
A tourism advertisement filmed for the Republic of Mari El within the Russian Federation. This region is incredibly beautiful and picturesque. Unfortunately, due to time and budget constraints, we couldn't capture all the beauty of this area. Nevertheless, we explored the most significant attractions beyond Yoshkar-Ola.
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Genres
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Commercial
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Country of origin
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Language
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Zvenigovo, Mari El Republic, Russia
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Sea Eye Lake, Mari El Republic, Russia
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Budget
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$350 (estimated)
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Runtime
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48 sec
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Color
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Color
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Aspect ratio
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16 : 9
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Credits
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Starring
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Pavel Popov
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Alexey Yuryevich
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Evgeniya Shishkina
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Film & Edit
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Alexander Merdian
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Producer
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Valentina Vorontsova
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Floatroom - Wellness Studio (2019)
This advertisement was produced for screening in cinemas, and interestingly, our initial version was rejected because it featured the bare back of a girl and the nude torso of a male model. Surprisingly, this rejection didn't stem from any legal restrictions; rather, it came from a major cinema chain, citing their own policy that such content shouldn't be visible to children. Anticipating this proved impossible, so we had to quickly shoot a second 'censored' version. Take a look and let us know if you think it was worth the studio's losses :)"
Floatroom / Wellness Studio 15 sec AD
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Genres
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Commercial
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Release date
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February 12, 2019
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Country of origin
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Russia
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Language
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Russian
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Filming locations
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Yoshkar-Ola, Mari El, Russia
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Budget
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$250 (estimated)
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Runtime
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15 sec
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Color
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Color
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Aspect ratio
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16 : 9
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2.35 : 1
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Floatroom / Censored Cinema Version
